First question, who is our target audience?
Answer, the broad, often disengaged American public.
What then do we want them to know?
Republicanism is bad and has betrayed their interests.
First rule of rhetoric: it's easier to go wide in your rhetorical indictment, then whittle it down with examples, rather than start with the particular and try to build it up. That's why starting the conversation about "Delay," or about "K Street," or whatever else is short of the whole Republican/conservative movement, represents a lost opportunity. The generally disengaged American public needs to hear the bottom line first. Hence:
"The Republican Party is a criminal enterprise that has betrayed the American people and the well intentioned people who voted for it. It's time to restore sanity and fairness to Washington, to clean up the disastrous mess Republicans have made at home and abroad."
More on the flip.
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